Case Study: Facebook Ads Social Media

Over $1.8k revenue in first-month launch for clothing brand.

How we got a clothing brand off the ground with Facebook & Instagram ads


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Note: in respecting our clients wishes, this case study refrains from mentioning the brands name. This USA based start up boutique streetwear brand has a fantastic product and brand, with a healthy 4k instagram followers. Things were moving slow for them initial, so they need to do something to generate more revenue and increase their brand awareness. 

The Right Fit

At Parker Digital Marketing, we’ve worked with fashion and start ups.  This give us the edge by knowing what was required to hit the businesses goals, all while being able to share our ideas initial and along the way. Since this brand was new, our strategy had to focus on discovering and building new effective audiences that were most likely to engage in buying the clothing, to start generating those sales.

devon design agency

The Solution

Implementing a social media campaign that offered an incentive to encourage cold audiences to purchase.  We defined cold target audiences based on interests, matched with stunning visual photography and messaging to grab attention. 

Offering a 20% discount to new customers and retargeting those who added to cart was effective to capturing those initial sales, and building up a mailing list for future offers.

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☝️ Epic First Month Results

During the first 4 weeks, we grew their ads revenue by 580% and give them their spike in revenue hitting over $1,800.   

The sky is the limit with this fashion brand and we couldn’t be more excited to help them. 

How it was done

  • 20% discount code for social purchases
  • Research into competitor brand audiences
  • Stunning photography to grab attention
  • Effective pixel tracking and audience retargeting

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