Case Study: Facebook Ads Social Media
Over $1.8k revenue in first-month launch for clothing brand.
How we got a clothing brand off the ground with Facebook & Instagram ads
The Right Fit
At Parker Digital Marketing, we’ve worked with fashion and start ups. This give us the edge by knowing what was required to hit the businesses goals, all while being able to share our ideas initial and along the way. Since this brand was new, our strategy had to focus on discovering and building new effective audiences that were most likely to engage in buying the clothing, to start generating those sales.
Implementing a social media campaign that offered an incentive to encourage cold audiences to purchase. We defined cold target audiences based on interests, matched with stunning visual photography and messaging to grab attention.
Offering a 20% discount to new customers and retargeting those who added to cart was effective to capturing those initial sales, and building up a mailing list for future offers.
During the first 4 weeks, we grew their ads revenue by 580% and give them their spike in revenue hitting over $1,800.
The sky is the limit with this fashion brand and we couldn’t be more excited to help them.
How it was done
- 20% discount code for social purchases
- Research into competitor brand audiences
- Stunning photography to grab attention
- Effective pixel tracking and audience retargeting
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